Knowing how to take product photos for Instagram is an excellent way to attract more people and optimize your results. Furthermore, quality images exude professionalism and demonstrate that your company is serious. Therefore, it is worth taking great care to reap the rewards and sell a lot at this stage.
1. Value the product
The setting in which you take the photo is critical. However, your product should be the image's highlight. In other words, it is essential to create contexts in which the item you are offering is valued.
With this in mind, investing in beautiful and attractive images that speak to and highlight what you are selling is necessary. This way, when someone reaches your profile, they will understand your offers and their quality.
2. Use the appropriate background
The fund's composition is complementary to the product you offer. However, it must demonstrate how professional your company is.
Furthermore, the background needs to be related to the item offered so it doesn't look like something fell from the sky or doesn't belong where it is.
A widely used option to highlight the main star of the piece, that is, the object you are selling, is to use a white background. It serves to highlight the characteristics and naturally enhance your product. If you doubt which fund to use, this could be your solution.
3. Create a context
Instagram is a space where interaction and engagement are highly valued.
Therefore, creating images with a context that helps your audience interact is very important to achieve good results on this social network.
For example, imagine you sell confectionery items. So, creating a photo at an afternoon coffee table and using a provocative call to action can be a great way out.
Currently, it is essential to use creativity and Digital Marketing resources. Knowing how to use mental triggers to generate interest from your followers is also a great alternative.
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4. Think about the message of the photo
Creating good messages and having attractive descriptions in your photos also make a difference in Marketing on this social network. Posting a photo without a caption is a mistake that should be avoided.
It would help if you generated interaction for Instagram to distribute your image and increase your reach. Therefore, building a strategy that combines photos with descriptions is essential.
So, think about creative and fun captions, tell a story that makes your followers remember special moments, and make a call to action to share experiences related to the posts.
This will make your product reach many more users and guarantee the success of your campaigns.
5. Have a clear visual identity
An essential point for customer loyalty refers to your visual identity. For example, when talking about Apple, Coca-Cola, and Microsoft, you can immediately imagine the brand's logo, colors, and shapes.
The idea is to reproduce this same feeling through your Instagram profile. It’s worth using your brand’s primary colors in your posts and reinforcing the company’s color palette in each post. This creates a kind of harmony in the profile that is very pleasant.
Both photos and graphic arts require a defined look aligned with the company's proposal. This doesn't mean that you need to give up creativity, just that you will adopt some standards to improve the alignment of posts with your business's visual identity.
6. Check Instagram's recommended dimensions
Although this care may seem technical and complicated, each type of content must be aligned with Instagram standards. This prevents loading problems or errors when loading images, affecting their quality and compromising performance.
The feed, which works as your profile's showcase, has patterns with square proportions, with a minimum size of 800 x 800 pixels. Despite this recommendation, the platform accepts horizontal or vertical images with a 4:3 dimension.
However, although it appears entirely in the scroll bar, it is slightly cut off in profile for widescreen images. This type of cropping also occurs in portrait proportion, so it's worth investing in images already in the platform's accepted format.
For those who love producing story content, the appropriate proportion is 9:16, with the minimum size being 1080 x 1936 so that the photo does not lose quality.
Knowing these rules allows you to create images in a planned manner, in the correct format, and not have problems when publishing the content.
7. Make carousels
An important metric for Instagram is the time users spend on your post. Therefore, creating mechanisms for readers to spend more time on your profile is essential to improve the engagement and distribution of your content on the platform.
Carousels — due to their content structure that links several images around the same theme — instigate the reader’s curiosity and make them stay until the end
As Instagram allows you to upload up to 10 photos simultaneously, you can relate them to each other, keeping the reader in the flow.
As the passage from one image to another occurs through a smooth transition, it is possible to unite photos using shapes, lines, and other elements, attracting the reader to the following photos.
8. Have a good image editor
You should consider using good image editors when considering how to take photos of products to sell. This will help you ensure more professional photos. For this, you can count on platforms like Fator and Canva.
However, if you want to optimize your time, you can outsource this service to freelance professionals who can add that special touch to your product.
Remember to choose the best photos and prioritize those products with the most significant sales potential.
Furthermore, you must be creative to attract the user's attention, so using your imagination and putting your creativity into practice is essential to get the best results.
9. Avoid using filters
Instagram filters are popular at the moment, but the truth is that you need to be careful with them. This is because this is a feature that can be used to enhance your photos at parties and get-togethers with friends, but when the issue is products, users may think that you are masking defects, and that is why Instagram filters should be avoided for your product catalog on the platform and also in the feed.
Therefore, the maxim “less is more” must be followed, as the more precise and straightforward the demonstration of your product (and this does not exclude creativity), the greater the credibility conveyed to your target audience.
But, if you consider it indispensable, it's a good idea to use it judiciously. It's also worth remembering that over-processing photos can be detrimental to business.
10. Stability
A clear and objective photo is all your customer needs to consider the possibility of purchasing. Therefore, avoiding vibration or movement when photographing the product is essential. Additionally, closer photos also prevent images from becoming blurry.
In this scenario, to guarantee professional photos for your products, it is recommended that you keep the camera completely fixed, and for this, you can use a tripod, even a cheap one. This will be enough to guarantee more excellent stability for Instagram product photos, guaranteeing the images' sharpness.
11. Scale Photos
To help your customers recognize your product images, paying attention to the scale of the photos is essential.
In addition to having the help of image editing and making the necessary adjustments to the equipment, you also need to pay attention to the size of the images for Instagram, which is:
- Square feed image: 1080 x 1080 px
- Horizontal feed image: 1080 x 566 px (minimum height)
- Vertical feed image: 1080 x 1350 px (maximum height)
To make the images even better, you can invest in photography production. It is possible to photograph products close to an item that helps people relate it to its usefulness in their daily lives. Clothes, for example, can receive accessories on the model's body to highlight the clothing items, and vice versa.
If your product is a household item, you can create a home environment where it better “talks” and stands out. This will allow your potential customers to get an idea of the actual size and details of the goods.
