One thing is sure: your audience is on Facebook. After all, the largest social network in the world has more than millions of users in the UK. Therefore, your company also needs to be present.
And, for this presence to occur effectively, you must understand how Facebook Ads Placements works.
With that in mind, we came here to explain what the different types of Facebook Ads placement ads are so that you can identify which are the most efficient for your business. Keep following!
After all, what are Facebook ad placements?
These are paid Facebook ads that you can create, taking into account where on the social network they will be displayed. Therefore, they are called Placement, which means "Positioning".
After all, depending on your audience's experience on Facebook, they may pay more attention to the timeline or messages that arrive via Messenger.
After identifying which parts people like or follow your fan page interact with the most, you can invest more in this type of ad to get better results.
So, check out now what types of ads you can make, taking into account placements on Facebook! Read more
News Feeds
These ads are displayed in the desktop news feed, that is, for people who use Facebook on notebooks or PCs, in addition to the mobile feed aimed at those who access the social network through mobile devices such as cell phones or tablets.
This option allows you to create ads with the following functions:
- clicks to your website
- downloading applications
- application installations
- responses to events
- local recognition
- page likes
- engagement of posts on the page
- offers
- video views
- website conversions (ideal for e-commerce conversions ).
Right column
Here, ads are shown in the column on the right on Facebook, so they only appear for people who access the network on computers.
So, before opting for this ad type, ensure that a considerable part of your audience accesses Facebook via desktop.
Instant Articles
These ads appear in Instant Articles on the mobile version of Facebook and Messenger.
Instant Articles is a tool designed for distributing fast, interactive articles. You can use it in both new and ongoing campaigns. Check out some advantages of Instant Articles:
- Fast and responsive: Because they appear quickly on Facebook, they appear instantly in the news feed, and this is an advantage as users like speed.
- Shareable: The simplicity of the articles motivates people to share Instant Articles articles more than conventional articles.
- Simple and scalable: you can publish any article, from news to epic.
In-stream video
In this case, your ads appear in short videos, both live and on-demand on Facebook.
You can access the in-stream video in Ads Manager. Its targeting is based on audience, so Facebook and Audience Network users (which we'll talk about later in this post) may see different ads depending on their interests.
Marketplace
Here, your ads appear on the Facebook Marketplace home page. So this is a very convenient way to make local sales.
When you create an ad in the News Feed, Facebook suggests publishing it in the Marketplace to have additional positioning.
Just remember that Marketplace ads only appear within the Marketplace. However, please consider that the people who access it, in theory, are closer to the moment of purchase.
Your ads can appear on Instagram's desktop or mobile feed.
For those who use the app in its mobile version, ads can also appear in Stories. Ads support up to three cards or media. As a rule, photos are displayed for 5 seconds and videos for up to 15 seconds.
You can create these ads within the Facebook Ads Manager itself.
Messenger
Facebook chat can also be used as a space for your ads. This way, people can see them on their computers or mobile devices while using Messenger.
This ad type aims to generate traffic, conversions, app installs, brand strength, and sales.
After all, 1.3 billion people worldwide use Messenger to interact with businesses and brands. Therefore, yours must be included, right?
Audience Network
In this type, your ads are displayed on apps and websites within the Audience Network. Through it, you can expand the reach of ads outside of Facebook to the point of reaching audiences on apps and websites.
You can opt for image or video ads in banner, interstitial, and native formats.
Additionally, video ads can also be shown full-screen to people watching in an app in exchange for a reward, for example) or in-stream (i.e., to those watching outside of Facebook).
How do you choose the ideal ad within Facebook Ads Placements?
Now that you know all the ads available on Facebook, it's time to choose which is most appropriate for your business. And to do this, you must know your persona's habits very well.
The persona is a semi-fictional character representing your target audience; that is, it is the portrait of your ideal client. Therefore, by knowing their behaviors on social networks, you can determine which ads are the most effective.
For example, if the person is very communicative and likes to talk to companies and brands on Facebook, creating ads on Messenger is essential. On the other hand, if she is young and more visual, having ads on Instagram can bring more effective results.
Remember that your ads need to generate conversions tied to your business goals. This way, you can direct your Facebook Ads Placements investments intelligently.
